Undercover Boss Australia is a localised version and third incarnation of the Undercover Boss franchise, the first series premiered on Network Ten on 18 October 2010 with the CEO of Domino's Pizza Australia, Don Meij. Each episode depicts a high-ranking executive or business owner pretending to be entry-level employee to discover the problems in their company.On 15 November 2010, Network Ten renewed the show for a second series. The second series began airing on 12 September 2011.Each episode features a high-positioned executive or the owner of a corporation going undercover as an entry-level employee in their own company. The executive changes their appearance and assumes an alias and fictional back-story. The fictitious explanation for the accompanying camera crew is that the executive is being filmed as part of a documentary about entry-level workers in a particular industry. They spend approximately one week undercover, working in various areas of the company's operations, with a different job and in most cases a different location each day. The boss is exposed to a series of predicaments with amusing results. They invariably spend time getting to know the people who work in the company, learning about their professional and personal challenges.At the end of their week undercover, the boss returns to their true identity and requests the employees they worked with individually to corporate headquarters. The boss reveals their identity and rewards hard-working employees through campaign, promotion or financial rewards. Other employees are given training or better working conditions.