Undercover Boss is an American 2010 reality television series, based on the British series of the same name and produced by Studio Lambert in both countries. Each episode depicts a person who has a high management position at a major business, deciding to become undercover as an entry-level employee to discover the faults in the company. The first series consisted of nine episodes produced in 2009 and first aired on February 7, 2010 on CBS.. According to Advertising Age, companies that appear on the "reality" series are assured that the show will not damage their corporate brand.The series was a ratings success for the network, with its premiere episode receiving 38.6 million viewers and a share of 32 percent. The first season was the most popular new show in any genre in the 2009–10 television season with an average audience of 17.7 million viewers.The second season averaged 12.158 million viewers and the third season, which saw the show move from Sunday to the less popular Friday night, attracted an average of 9.347 million viewers. CBS ordered a fourth season in March 2012. The series received an Emmy Awards nomination for Outstanding Reality Program in 2010, 2011 and 2012.Reruns of Undercover Boss have been picked up by TLC and OWN: Oprah Winfrey Network. Broadcasts on TLC began on July 25, 2011, initially Mondays at 8PM ET, later moving to Thursdays at 9PM ET; OWN has also broadcast repeats of Undercover Boss since Fall 2011.