Beyond the extraordinary pavilions and innovative creations of Baselworld, Life Inspired takes you through the fascinating history and legend behind some of the world’s iconic creations in: Tales of Time: Baselworld 2016. Host Jason Godfrey returns to the Swiss town of Basel where he uncovers the historical tales behind some of the world’s renowned watch brands and their impact on watch culture during their time. Discover how these luxurious brands maintain their place in the competitive timepiece industry while remaining as coveted brands among watch collectors.The show will also bring you through the personal stories of industry insiders, as they share their passion for luxury watches, the memories they carry and their emotional attachment to them.Join Jason Godfrey as he brings you on an enthralling journey to uncover the mythos behind the timepiece, Tales of Time!